Marketing Decoded

That beautiful campaign report showing a record-low CPL? It's only half the story. While you're optimizing the funnel, your CEO is looking at the bigger picture: CAC Payback, LTV, and the unit economics of the entire business. This guide provides the other half of the story. Learn how to connect your daily wins to the 5 foundational SaaS metrics that truly matter to leadership. This is your playbook for reporting on business impact, not just campaign performance.